Do you ever have a business problem that you need to solve? Maybe sales are slowing and need a boost. Do you need to figure out a way to reduce costs? Or do you need to respond to changes in the environment?
The Book
Innovation can help you with all of the above challenges. Top-Down and Bottom-Up Innovation delivers the first easy to understand, fun to read, start-to-finish guide to implementing innovation in companies of all sizes. This book will take the mystery out of what innovation is and take you by the hand and walk you through the entire process of implementing innovation in your company.
The two biggest things that make this book unique and really exciting are:
- Not only will I show you how to come up with ideas, I will also show you how to filter down your ideas to the best one or ones. Even more exciting, you will implement your ideas with the book’s guidance. I was amazed to find that no one had ever had taken innovation all the way through to the finish line.
- This book will let anyone innovate; regardless of the size of the company and how much effort is involved. If you are the head of innovation for a company, this book will be a guidebook to putting a formalized innovation process in place. But even if you own a small public relations agency with 3 employees, I want you to be able to use this book to successfully solve a problem that you may have.